Tom Atencio

Affliction drops the skulls from it's new line to appeal to a slightly different crowd.

When Eric Foss, Todd Beard, and Clifton Chasen launched Affliction in 2005, its primary audience was hard rock fans. Affliction “wanted to fuse elements of an aggressive, fast paced lifestyle of consumers who love to ‘live fast, die young’…

Affliction seems like they have it all together. The MMA lifestyle conglomerate has done a marvelous job of bringing their extravagant, counterculture, rock ‘n roll-driven designer brand to the mainstream. Maybe too marvelous of a job. The…